A British Medical Journal report has warned people to beware of AI deepfake videos purporting to feature popular TV doctors selling scam products. Doctors featured in the deepfake videos being used to sell scam medical cures on social media include Hilary Jones, the late Michael Mosley and Rangan Chatterjee.

Hilary Jones, one of the UK’s most recognisable doctors, reported on the BMJ website that “Some of the products that are currently being promoted using my name include those that claim to fix blood pressure and diabetes, along with hemp gummies with names like Via Hemp Gummies, Bouncy Nutrition, and Eco Health.”

Many of the deepfake videos have been posted on Meta’s Facebook and Instagram platforms and it’s been reported that Meta has said it will investigate the videos highlighted in the BMJ report.

The BMJ advises anyone encountering such a video to leave a comment questioning its authenticity, and to report it to platform it’s been posted on.